Gogobot move over — Uptake goes social with unstructured Facebook data

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Uptake joined the social, trip-planning crowd, but it says its new feature is superior because it mines unstructured data from Facebook.

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Part Five – Tripbod in the Valley video diary

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With the Launch Conference behind it, Tripbod ventures out of San Francisco to head south toward Palo Alto, spiritual home of the California startup scene.

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Big travel sites hit by Google content farming clearout

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A string of well known travel brands – including Uptake and Travelpod – have fallen foul of a crackdown by Google on what it calls “low-quality sites” or “sites that are just not very useful”.

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UpTake hires Yahoo executives and scouts acquisitions

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Trip-planning site UpTake hired a couple of executives with Yahoo ties and actively is mulling acquisitions to scale the company.

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UpTake acquires RealTravel, relaunches homepage

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UpTake acquired a Palo Alto neighbor and competitor, RealTravel, for an undisclosed sum.

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UpTake heads down ultimate travel content aggregation route

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Hotel metasearch site UpTake is embarking on what it claims is a web-first to aggregate not only travel information from suppliers but also bloggers around the world.

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Traxo integrates UpTake content, tries to trip-up TripIt

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Traxo, a trip planning and itinerary-management website, integrated UpTake hotel, restaurant and attraction recommendations so they can be viewed on a Traxo trip details page alongside flights that consumers have booked.

At the same time, Traxo, which launched in August and competes with TripIt, TripCase and Kayak Trips, among others, redesigned its website and took a veiled poke at category leader TripIt.

Part of the new homepage branding reads: “Don’t trip over your trip details,” a likely reference to Traxo’s view that TripIt is clunky, in part because TripIt users must manually forward reservations confirmations and updates to TripIt to upload them into their itineraries. In contrast, Traxo users furnish Traxo with their supplier site user names and passwords and Traxo scrapes the supplier websites for travelers’ new bookings and updates.

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Elliott Ng to leave UpTake for ventures to be named later

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Elliott Ng, vp of marketing at trip-planning site UpTake, says he’s leaving the company on a full-time basis to pursue start-up passions related to “China and/or social media.”

Ng, a veteran of the technology-conference circuit and an indefatigable podcaster and tweeter on China and travel technology, says he will remain as an active advisor to UpTake, which is “in great shape.”

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Away Network, Lodging.com embark on new strategies

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The Away Network, which traces its roots to 1999, has been true all these years to its initial focus on destinations.

And, another advertising/media network, the TripAdvisor Media Network, found its footing during the same era with hotels as its core business.

It would be simplistic to attribute the relative performance of these two advertising networks to that one key decision for each. But we all know which focus turned out to be the more strategic one as the much-largerTripAdvisor leads parent company Expedia Inc.’s media efforts around the world.

So now, the Away Network plans to play a little catch-up with TripAdvisor.

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