The new American Airlines: Social media responds

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Given the rarity of an event of this scale – and also due to the recent bankruptcy and full brand reboot of American – social media is full of pithy comments providing a certain insight into the hive mind.

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Shifting sands of technology and distribution as American Airlines and US Airways merge

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The announcement of the unification of US Airways and American Airlines marks the end of the current run of consolidation of the major US carriers.

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Valentine’s Day Massacre: American Airlines-US Airways love-in sees end of polarised models

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Is there really a difference between mainstream low cost and network carriers? The merger between American Airlines and US Airways might answer that.

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Conspiracy theory: Sabre files countersuit against US Airways

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In a continuation of the US Airways vs. Sabre drama (read more about it here, here, and here), Sabre has filed a countersuit in New York State court, claiming full denial of US Airways’ accusations.

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American Airlines moves to reassure agencies as Sabre trial nears

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American Airlines has reiterated claims it wants to reach a “fair settlement” with Sabre and customers booking GDS-connected agents will not be affected in the upcoming antitrust trial.

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Morning Scan: Hotels.com re-ups with EPAM, the WaveRider scramjets, Ikea will build hotels, and more travel tech news

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Israel restores its hotel ratings system, 18 hikers get into trouble with their smartphones while hiking in Scotland, and other travel tech news that Tnooz is following for 15 August.

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Ancillary Friday: American goes the last mile with luggage, and US Airways expands its menu

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A few well-known airlines have embarked on a new trend in growing ancillary revenue streams by actually inventing new services instead of merely unbundling existing ones. American and United announced initiatives in the last couple of days.

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Sabre to give agency contracts to antitrust probe, Travelport, AA, US Airways and Orbitz

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The US Justice Department Antitrust Division’s probe of the global distribution systems is apparently alive and well — and travel agencies in North America apparently are getting dragged right into the middle of the fray.

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Delta wins out in Twitter response times analysis

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Airlines have in the main embraced social media although in some cases perhaps because they have been forced to respond to some vociferous consumer conversations

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Forget PCs — HP signs applications services pacts with US Airways and Dollar Thrifty

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HP may or may not be mulling a plan to shed its PC business, but new agreements with US Airways and Dollar Thrifty highlight how IT services and transportation will remain a core business.

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