
FACT-Finder, a website usability specialist based in Germany, has devised what it claims could be a system to see off the threat of Google in travel search.

FACT-Finder, a website usability specialist based in Germany, has devised what it claims could be a system to see off the threat of Google in travel search.

The US Department of Transportation is proposing to implement a series of new rules around accessibility to air travel information.
Terrifying research released today showing that younger web users are increasingly impatient over the speed in which travel sites take to fully load.
Travel websites are generally failing when it comes to customer service and helping users with problems online – but luckily other parts of the user experience are looking up.
A survey which may surprise many at the sharp end of usability and web design has found travel sites ranking behind only news and media sites for overall usability by consumers.
The poll by usability agency Webcredible of 1,000 consumers (around 40% US, 40% UK, 20% RotW) revealed just 9% found travel sites difficult to use, 2% behind news and media sites.
Languishing in last place were government and local authority websites with 34% of respondents slamming the sector’s range of websites for ease-of-use.

Are you a online travel agency, tour operator, or traditional travel agency with responsibility for travel booking?

Direct, social media, offline retail, mobile web, mobile app, website et al – travellers can search and book products and engage with brains in more channels than ever before.

The business travel sector is embracing apps, mobile web, micro-management and virtual concierge systems – but what is the best strategy and how do you implement it?

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