Back to basics – Four essentials for any mobile travel strategy

mobilie hand

Believe it or not, people today are more dependent on our phones than even our wallets – indeed some research says that 70% of people who used a smartphone believe that losing their mobile phone would be worse than misplacing their wallet.

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How to optimise the mobile travel experience

mobile globe apps

It’s no secret that travel and mobile go hand in hand. In fact, business travelers were the earliest adopters of using the mobile web to book reservations and engage with brands on the go.

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Best Western launches a Facebook app with reservations

Best Western

If it seems as if you are chained to Facebook because you spend so much time gabbing with friends or listening to Spotify there, then there’s a hotel chain which will make your travel planning easier.

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Beyond the app and mobile web strategy – what else should travel brands do with mobile?

mobile airport

Because travelers are inherently “mobile”, it’s natural that travel companies have been early adopters in mobile, often blazing the trail in the mobile industry.

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How travel became a barometer for wider mobile adoption

mobile travel

The travel industry has found itself as the benchmark for mobile, with early adopters among business travelers driving the overall market forward for other verticals.

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Travel mobile website traffic snowballed

usablenet

It’s not a major surprise, but a mobile website provider found that traffic on its travel-related mobile websites increased 200% during the recent blizzard on the East Coast.

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