Believe it or not, people today are more dependent on our phones than even our wallets – indeed some research says that 70% of people who used a smartphone believe that losing their mobile phone would be worse than misplacing their wallet.
Itâ€™s no secret that travel and mobile go hand in hand. In fact, business travelers were the earliest adopters of using the mobile web to book reservations and engage with brands on the go.
Because travelers are inherently “mobile”, itâ€™s natural that travel companies have been early adopters in mobile, often blazing the trail in the mobile industry.
The travel industry has found itself as the benchmark for mobile, with early adopters among business travelers driving the overall market forward for other verticals.
It’s not a major surprise, but a mobile website provider found that traffic on its travel-related mobile websites increased 200% during the recent blizzard on the East Coast.