How to optimise the mobile travel experience

hotelscom mobile

With the ever-increasing proliferation of smartphones and tablets, mobile internet access and apps, consumers are becoming much more comfortable with browsing and shopping through the mobile.

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Kayak redesign: How and why they did it

Hotel Photos

Kayak is unveiling its biggest ever website redesign, one that it says is iPad-influenced and an attempt to create a uniform user experience across the travel metasearch company’s myriad platforms.

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Folloyu lets travel sites move users from web to mobile during browsing activity

folloyu

TLabs Showcase on travel startups featuring Israel-based Folloyu, a system that allows websites to transfer user activity from the browser to mobile devices.

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UK and US travel websites – winners and losers during 2011

web traffic hot

We thought it would be interesting to compare the positions of leading agencies, accommodation providers and airlines year-on-year, picking the same period in 2010 and 2011. This is what we found for the US and UK.

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Beyond the app and mobile web strategy – what else should travel brands do with mobile?

mobile airport

Because travelers are inherently “mobile”, it’s natural that travel companies have been early adopters in mobile, often blazing the trail in the mobile industry.

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RIP Adobe Flex and what it means for travel websites

adobe flex

Adobe Flex, an application development framework to create Flash applications, has enabled many companies to create a wide range of highly interactive, expressive applications for mobile, web, and desktop environments.

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Why travel consumers think about web booking channels in a different way to the industry

mobile laptop

The life of the multi-device travel booker is changing, offering an incredible opportunity for travel companies of all shapes and sizes.

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Travel tech company answers Google threat with better usability and semantic focus

fact-finder travel

FACT-Finder, a website usability specialist based in Germany, has devised what it claims could be a system to see off the threat of Google in travel search.

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Offline touch points still vital for online shopping, travel brochure not dead

shopping

Consumers are more likely to have interacted with a travel company online in the past six months than had an in-store experience according to a study

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Booking travel on the web should be as easy as buying a loaf of bread

buying bread

Well, not quite. But listen to any user experience expert or online travel workflow designer and they will usually say the following: “Keep it simple and intuitive.”

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