Because travelers are inherently “mobile”, itβs natural that travel companies have been early adopters in mobile, often blazing the trail in the mobile industry.
Beyond the app and mobile web strategy – what else should travel brands do with mobile?
December 19, 2011 By 3 Comments
RIP Adobe Flex and what it means for travel websites
December 15, 2011 By 6 Comments
Adobe Flex, an application development framework to create Flash applications, has enabled many companies to create a wide range of highly interactive, expressive applications for mobile, web, and desktop environments.
Why travel consumers think about web booking channels in a different way to the industry
December 13, 2011 By 2 Comments
The life of the multi-device travel booker is changing, offering an incredible opportunity for travel companies of all shapes and sizes.
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Travel tech company answers Google threat with better usability and semantic focus
December 5, 2011 By 3 Comments
FACT-Finder, a website usability specialist based in Germany, has devised what it claims could be a system to see off the threat of Google in travel search.
Offline touch points still vital for online shopping, travel brochure not dead
November 4, 2011 By Leave a Comment
Consumers are more likely to have interacted with a travel company online in the past six months than had an in-store experience according to a study
Booking travel on the web should be as easy as buying a loaf of bread
October 19, 2011 By 3 Comments
Well, not quite. But listen to any user experience expert or online travel workflow designer and they will usually say the following: “Keep it simple and intuitive.”
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Eight cardinal sins of online customer service in travel
September 7, 2011 By 8 Comments
Web brands are often slammed for their poor customer service – and the travel sector is no exception.
Time Out buys user personalisation software system LikeCube
August 15, 2011 By Leave a Comment
Global destination guide Time Out wants to improve how it recommends services and products to users after acquiring recommendation software firm LikeCube.
Is HotPads Lasso Search an alternative to Google Hotel Finder shape drawing?
August 8, 2011 By Leave a Comment
The whiteboards in hotel metasearch offices on several continents must be filled these days with freshly penned scrawlings and ideas in response to Google’s experimental launch of hotel search via the manipulation of shapes on a map.
What are the booking patterns of guests in hotels [INFOGRAPHIC]
July 29, 2011 By 9 Comments
Hotel marketing and consultancy group WIHP has spent some monitoring the booking behaviour on consumers on independent hotels in Europe.
