With the ongoing furore around TripAdvisor and the validity of its reviews, hoteliers would probably be curious to hear about an official programme to reward the most popular hotels. Well, don’t.
TripAdvisor warns hoteliers over TripAdvisor Select recommendation scam
February 10, 2012 By 7 Comments
TripAdvisor ordered by UK regulator to stop claiming reviews are real, honest or trusted
January 31, 2012 By 21 Comments
TripAdvisor has hit back at a ruling by the Advertising Standards Authority, calling the body “out of touch with real people” and saying it has no material impact on its business.
Irish hotel group denies employees told to post positive reviews
January 31, 2012 By 5 Comments
Ireland-based Carlton Hotels Group says there is no strategy for employees to post positive reviews on TripAdvisor despite an Irish Times newspaper report this morning
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Expedia deals engine taps into user patterns for Last-Minute Deals
January 19, 2012 By 1 Comment
Expedia.com introduced a new hotel and flight deals product, and it says the offerings shown are “user-generated.”
The social web for hotels in 2012 – high-level marketing trends [Part 3 of 3]
January 13, 2012 By 4 Comments
In the first article in this series, we looked at general trends on the social web, the second article talked about trends with reviews and consumer-generated content.
Why travel brands should ignore the HATERs and move the MEHs to LOVE ITs
January 12, 2012 By 4 Comments
I don’t know any tourism business with more polarized TripAdvisor reviews than Swarovski Crystal Worlds in Austria.
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The social web for hotels in 2012 – review and reputation management [Part 2 of 3]
January 12, 2012 By 1 Comment
In the first article in this series, we looked at technologies that were important in the past year, and how they might play a big role in the year ahead.
Best opportunities on the social web for hotels (and others) in 2012 [Part 1 of 3]
January 11, 2012 By
Niels Bohr once said: “Prediction is very difficult, especially if it’s about the future.”
TripAdvisor axes controversial Dirtiest Hotels PR campaign
January 10, 2012 By 4 Comments
Perhaps another sign that TripAdvisor is moving into a new phase with the user review giant scrapping its annual and often controversial Dirtiest Hotels series.
Reinventing Yahoo, version 804: Start by buying TripAdvisor
January 6, 2012 By 11 Comments
I have learned many things as a chronicler of the digital media industry over the last decade plus.
