Last year, one of YouTube’s executives told a conference that around 90% of all web traffic will soon be video.
Visual opinions – Understanding video reviews in the travel industry
May 16, 2013 By 1 Comment
Fiz wants to champion places via crowd wisdom and user-generated content
May 16, 2013 By 4 Comments
Fiz is looking to tap into the big data, geo-location and social graph trends out there to bring together leisure time, longer travel and social content
Online gift cards – a marketing and distribution goldmine for hotels?
May 13, 2013 By 3 Comments
Gift certificates – rarely mentioned in the travel industry as a marketing tool but apparently they are the most-wanted gifts by women and the third-most wanted by men.
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What will happen to your shadow in a digital world? [VIDEO]
May 10, 2013 By 2 Comments
Social media consultant and strategist (not a guru!) Erik Qualman has always taken a step back to look at some of the wider implications of the world’s deep dive into social media.
Why and how did Wanderfly sell up to TripAdvisor?
May 6, 2013 By 4 Comments
In October last year, TripAdvisor started what has turned out to a rather aggressive period of vacuuming up startups to bolster its wider portfolio of companies.
Homeless hostel ranked in city top ten on TripAdvisor as pranksters game the system
April 26, 2013 By 2 Comments
News earlier this week that about 10% of travel reviews on the web will be fake by 2014 probably came as a surprise to many
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Insider Guides bring Gogobot content to Homeaway
April 25, 2013 By 1 Comment
Crowd-sourced content continues to appeal to travel brands, as Gogobot and Homeaway partner on a product called Insider Guides that brings local insider knowledge to travelers.
Spotting fakes, trust issues and responding to hotel reviews [INFOGRAPHIC]
April 24, 2013 By 10 Comments
As consumer browsing of online reviews to help select hotels has increased over the years, so have issues around trust, reliability and the age-old question of whether user generated content is genuine.
TripAdvisor buys Jetsetter
April 9, 2013 By 3 Comments
Six months after officially being put up for sale and following the exit of its CEO earlier in 2012, Jetsetter has a new home: TripAdvisor.
Secret sauce for increasing guest satisfaction in hotels: Common sense
April 8, 2013 By 18 Comments
I’ve always been a big fan of common sense – indeed, everyone should be, right?
