The popularity of online reviews and the importance of social media are changing the way that hotels are approaching how to gather customer feedback.
What is the ROI of your (expensive) kids? Should be the same as your hotel guests
May 17, 2013 By 5 Comments
What is the ROI of your kids? And let’s be clear, they cost an absolute fortune these days. So, this recent Mother’s Day got me to thinking about this very question.
Visual opinions – Understanding video reviews in the travel industry
May 16, 2013 By 1 Comment
Last year, one of YouTube’s executives told a conference that around 90% of all web traffic will soon be video.
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TripAdvisor steps up process to include more genuine reviews of hotels
May 7, 2013 By 3 Comments
User review giant TripAdvisor may be looking to increase the amount of content on its site, but the expansion of a 15-month old system is actually doing more to verify reviews of hotels in the system.
Spotting fakes, trust issues and responding to hotel reviews [INFOGRAPHIC]
April 24, 2013 By 10 Comments
As consumer browsing of online reviews to help select hotels has increased over the years, so have issues around trust, reliability and the age-old question of whether user generated content is genuine.
TripAdvisor buys Jetsetter
April 9, 2013 By 3 Comments
Six months after officially being put up for sale and following the exit of its CEO earlier in 2012, Jetsetter has a new home: TripAdvisor.
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Secret sauce for increasing guest satisfaction in hotels: Common sense
April 8, 2013 By 18 Comments
I’ve always been a big fan of common sense – indeed, everyone should be, right?
TripAdvisor eyes next move on travel Rubik’s Cube: Mobile destination services, tours and activities
March 20, 2013 By 3 Comments
Think the big boys in travel are not taking tours and activities seriously? Might need to think again.
Black(mail?) cards are not welcome at hotels
March 12, 2013 By 9 Comments
Not deliberately trying to be controversial but the customer is always right, unless they are dead wrong.
Four travel APIs to quickly change the way you interact with your customers online
March 11, 2013 By 1 Comment
The internet revolution continues apace. Not content with completely changing the entire world in less than 20 years, the Internet is now also trying to organise it.
