With a flat annual budget of only $50 million, how does Visit California consistently construct such a valuable destination brand?
Brand California: How to build a sustained, long-term perspective
May 22, 2013 By 2 Comments
Facebook Home – take it with you when you travel [VIDEO]
April 8, 2013 By 2 Comments
Facebook released its first TV commercial, named "Plane," for the recently announced Facebook Home mobile experience.
Why has no one done this before? The airplane graveyard as playground [VIDEO]
March 7, 2013 By 4 Comments
What do you get when you combine an airplane graveyard with 40 freestyle runners and parcour-partakers? Perhaps the best travel video ever to be unaffiliated with anyone in the travel industry…
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DoubleTree’s Diana Plazas and Altimeter’s Charlene Li speak about defining social and leveraging technology [VIDEO]
March 4, 2013 By 3 Comments
Tnooz caught up with two speakers at the Expion Social Business Summit in Raleigh/Durham, North Carolina, USA, last month: Charlene Li from Altimeter Group and Diana Plazas from DoubleTree by Hilton.
Chinese official loses his cool and smashes gate systems at airport [VIDEO]
February 25, 2013 By 6 Comments
What would you do if you arrived late for your flight and learned from the airport official that the gates are closed for departure? Would you go on a rampage and break the systems at the gate?
Cruel trick in an airport using hidden cameras becomes YouTube hit [VIDEO]
February 21, 2013 By 12 Comments
So we’ve had KLM Surprise at airports, where the Dutch airline doorstepped customers to give them a gift after mining their social media activity.
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Is your travel footage worthy of an Oscar or destined for a Razzie?
February 21, 2013 By Leave a Comment
Frequently our choice whether to include destinations and products we feature within city fact files or regional guides rests on the existence of good quality stock footage.
Think you know video? Think again! [RESEARCH]
February 19, 2013 By Leave a Comment
Video is one of the most vital parts of any marketing strategy: sticky, engaging and malleable, the format is ideal for brand marketers looking to cultivate a loyal following and build a carefully constructed brand image. As far as length, the conventional Web video wisdom has always held that shorter is better.
Emotional marketing in travel, continued: the WeHostels edition
February 1, 2013 By Leave a Comment
This must be the week of the emotional hook, as another campaign (see Expedia’s Find Yours) hinges on the emotional impact of travel. In this case, the focus is on destinations to experience before death and the company is WeHostels.
Find Yours: Beyond selling vacations, Expedia pushes emotional connection to travel
January 30, 2013 By 2 Comments
Travel has always been one of the most emotional products to sell – memories, smells, sounds, sights and experiences all combine to create an intricate tapestry that offers many approachable threads for marketers.
