With a flat annual budget of only $50 million, how does Visit California consistently construct such a valuable destination brand?
Facebook released its first TV commercial, named "Plane," for the recently announced Facebook Home mobile experience.
What do you get when you combine an airplane graveyard with 40 freestyle runners and parcour-partakers? Perhaps the best travel video ever to be unaffiliated with anyone in the travel industry…
What would you do if you arrived late for your flight and learned from the airport official that the gates are closed for departure? Would you go on a rampage and break the systems at the gate?
So we’ve had KLM Surprise at airports, where the Dutch airline doorstepped customers to give them a gift after mining their social media activity.
Frequently our choice whether to include destinations and products we feature within city fact files or regional guides rests on the existence of good quality stock footage.
Video is one of the most vital parts of any marketing strategy: sticky, engaging and malleable, the format is ideal for brand marketers looking to cultivate a loyal following and build a carefully constructed brand image. As far as length, the conventional Web video wisdom has always held that shorter is better.
This must be the week of the emotional hook, as another campaign (see Expedia’s Find Yours) hinges on the emotional impact of travel. In this case, the focus is on destinations to experience before death and the company is WeHostels.
Travel has always been one of the most emotional products to sell – memories, smells, sounds, sights and experiences all combine to create an intricate tapestry that offers many approachable threads for marketers.