As part of its ongoing Holidays Just Got Better campaign, Thomson has released a quirky effort to get us all thinking about the summer
Thomson serves up one minute holiday to chase away winter blues
May 8, 2013 By Leave a Comment
The big secret behind viral videos on YouTube
November 16, 2012 By 5 Comments
Marketers and social media gurus would love to know how to make their wonderfully crafted video clips “go viral”. Finally, here is the answer.
How WestJet managed to get 180,000 LIKES and 9,500 comments on Facebook for being nice
August 20, 2012 By 3 Comments
Here is a story to dispel the idea that consumers use social media channels such as Twitter and Facebook just as a method to have a rant at travel providers.
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United might not break guitars any more but it does upset war veterans
July 23, 2012 By 2 Comments
Oh, how the industry watched and learned as United Airlines fell victim to customer power back in 2009 over the infamous United Breaks Guitars fiasco.
Where the Hell is Matt? is back [VIDEO]
June 21, 2012 By 3 Comments
The Where the Hell is Matt? phenomenon started way back in the good ol’ days of 2006, when game designer and traveller Matt Harding filmed himself dancing in locations around the world.
Niche travel marketing – suite smell of success or left at the altar
May 11, 2012 By 21 Comments
When a hotel brand admits to spending $18 million on a new website, well, that’s news (the brand later changed press material to reflect an ongoing investment).
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Walking the best places around world in one minute [VIDEO]
August 5, 2011 By 4 Comments
STA Travel Australia sent three travellers with clearly a smattering of film-making experience to document a six-week jaunt around the world.
A tale of two travel virals – one that is and one that can only hope to be
May 5, 2011 By 2 Comments
The term “viral video” is often misused. In should refer to a clip which has become popular through the sharing on social media channels and word-of-mouth.
Time lapse video of hotel built in just six days in China
December 29, 2010 By 6 Comments
Only in China or Dubai could a hotel be built in just a few days, such is the availability of the workforce and, err, creative regulations in the construction industry.
Sicilian town Agira in vogue after surreal YouTube hit
November 29, 2010 By 5 Comments
The picturesque town of Agira nestles in the hills of central Sicily and, until now, was a relatively sleepy place with only modest efforts at attracting tourists.
