As part of its ongoing Holidays Just Got Better campaign, Thomson has released a quirky effort to get us all thinking about the summer
Marketers and social media gurus would love to know how to make their wonderfully crafted video clips “go viral”. Finally, here is the answer.
Here is a story to dispel the idea that consumers use social media channels such as Twitter and Facebook just as a method to have a rant at travel providers.
Oh, how the industry watched and learned as United Airlines fell victim to customer power back in 2009 over the infamous United Breaks Guitars fiasco.
The Where the Hell is Matt? phenomenon started way back in the good ol’ days of 2006, when game designer and traveller Matt Harding filmed himself dancing in locations around the world.
When a hotel brand admits to spending $18 million on a new website, well, thatâ€™s news (the brand later changed press material to reflect an ongoing investment).
STA Travel Australia sent three travellers with clearly a smattering of film-making experience to document a six-week jaunt around the world.
The term “viral video” is often misused. In should refer to a clip which has become popular through the sharing on social media channels and word-of-mouth.
Only in China or Dubai could a hotel be built in just a few days, such is the availability of the workforce and, err, creative regulations in the construction industry.
The picturesque town of Agira nestles in the hills of central Sicily and, until now, was a relatively sleepy place with only modest efforts at attracting tourists.