website design

Searching on websites – some very uncomfortable truths [VIDEO]

December 17, 2012 By Kevin May 1 Comment

Is anyone perfect (especially when it comes to travel content) when returning search results to users? Probably not.

Filed Under: News Tagged With: analytics, Google, google anaytics, just for fun, user experience, website design

How to optimise the mobile travel experience

September 13, 2012 By Special Nodes 1 Comment

It’s no secret that travel and mobile go hand in hand. In fact, business travelers were the earliest adopters of using the mobile web to book reservations and engage with brands on the go.

Filed Under: How To Tagged With: app, mobile web, Ritz-Carlton, tablet, Usablenet, user experience, website design

Rough guide to fixing website performance issues in the travel industry

August 8, 2012 By Special Nodes 1 Comment

Looking at websites across multiple industry sectors often enables us to pull out some useful best practise lessons, especially with regards to website performance.

Filed Under: How To Tagged With: akamai, scivisum, user experience, website design

Go to the travel consumer, do not expect them to come to you

July 17, 2012 By Special Nodes Leave a Comment

If the creation of brand loyalty is the sine qua non of all marketing, then the way that companies define both themselves and those who purchase their products is no less of a priority.

Filed Under: How To Tagged With: advertising, customer experience, facebook, social media, twitter, user experience, userzoom, website design

Niche travel marketing – suite smell of success or left at the altar

May 11, 2012 By Special Nodes 21 Comments

When a hotel brand admits to spending $18 million on a new website, well, that’s news (the brand later changed press material to reflect an ongoing investment).