As an online marketing and consulting agency for hotels we get asked a lot of questions regarding SEO and what should be done for the best organic ranking.
Friends and family most influential for hotel, TripAdvisor catches up but apparently social media nowhere
October 22, 2012 By 8 Comments
Hotel guests still rely heavily on recommendations from friends and family, but the impact of social media channels such as Facebook and Twitter is negligible.
The Scan: Introducing the Travel Technology Association, and more news
October 1, 2012 By Leave a Comment
Travel Tech, mmMule, Google Flight Search, HRG, WIHP, and ShoreTrips all make our roundup of the stories making news and driving opinion on 1 October.
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What Else? Lastminute marketing, TRX buys, Concur grows, Hotel Link expands, WIHP wins
June 27, 2012 By Leave a Comment
Lastminute.com asks Bartlett to take on marketing role, TRX snaps up TruExpense, Concur expands in Europe, Filipino joy for Hotel Link, WIHP wins Library Hotel … What else is going on in the world of travel tech…
Emotion and hotel websites – does yours have sex appeal?
May 7, 2012 By 10 Comments
Ask a seasoned salesman what finally drove the sale. Indeed, analyse TV and print commercials that work to find the common driving point that generated the sale.
Independent hotels given tech to control TripAdvisor spend
May 1, 2012 By 3 Comments
World Independent Hotels Promotion has worked with TripAdvisor to enable independent hotels to control their advertising budgets on the review site.
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Speed of the essence with Convert website technology
March 15, 2012 By Leave a Comment
World Independent Hotels Promotion believes its Convert website and integrated booking engine system levels the playing field for hotels pitting themselves against well-known brands and third party big boys
Establishing the USP of a hotel for online marketing
November 7, 2011 By
Every hotel needs to discover what is unique about its brand and then promote heavily in its marketing efforts on the web.
What is the Second Moment of Truth in hotel marketing?
September 22, 2011 By 2 Comments
Ever heard of the Second Moment of Truth or SMOT? Here’s the proof of whether a hotel delivers on what it says it will do for consumers.
How to combine social media and analytics in hotel marketing
September 16, 2011 By 8 Comments
While online reviews understandably receive a lot of attention in the hotel industry from a reputation management perspective, there is another use that is equally important: setting the direction of your marketing and advertising campaigns.
