For anyone who thought William Shatner would ride quietly into the sunset – or rather, plunge off a bridge – in his infamous role as the Priceline Negotiator, be prepared to be bitterly disappointed.
William Shatner explains Priceline return: Pretty girls with water bottles. Oh, and the people are nice
Now that Star Trek hero William Shatner has made his return as Priceline marketing figurehead The Negotiator, was it the prospect of appearing in prime time ad slots that influenced him, or something else?
Just over six months after ex-Star Trek frontman William Shatner supposedly ended his reign as the figurehead of Priceline’s marketing, when he plunged off a bridge in an ad, he’s back.
Was Priceline REALLY going to kill off William Shatner as the frontman its long-running TV ads? Of course not, it was probably just another chapter in the campaign.
William Shatner and the gang, including actress Sacheen Padilla playing the character Naomi Pryce, return in a Priceline Name Your Own Price ad which will be aired on cable channels nationwide in the U.S. beginning next week.
Priceline’s creative team must believe in continuity because it is bringing back The Priceline Negotiator-themed ads with new spots for the fifth consecutive year.