The Scan: Delta relaunches its website, and other travel tech news

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Delta Air Lines, ebookers, Aurasma, Jetwing Hotels, SiteMinder, and WordStream all appear in our roundup of the stories making news and driving opinion on 13 November.

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Google AdWords gets stronger, but travel keywords struggle with conversion

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Travel companies spent more on pay-per-click advertising than any other industry except for finance, according to Wordstream. But the rules of the game are changing.

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Is Booking.com the travel king of Google AdWords? [INFOGRAPHIC]

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Did Priceline’s Booking.com spend the most among travel brands in Google AdWords in 2011?

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