Tales of frequent fliers getting the same letter three times from their favourite carrier have done the rounds but now airlines seem to be taking personalisation more seriously
Google provides personalisation via context of search, travel way behind
November 14, 2011 By 1 Comment
Gamification trend to take hold in travel
November 8, 2011 By 5 Comments
The trend in online games, already popular in the entertainment industry, is set to extend to the travel industry according to research released this week.
Social media becoming most important marketing channel for travel, PPC in fourth place
November 7, 2011 By 13 Comments
Social media’s place as a marketing channel for the travel industry as well as its use for researching and buying a holiday is causing much scratching of heads.
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Wake up and smell the change in the coffee. Please.
October 3, 2011 By 4 Comments
Developments in information and communication technologies are boosting the pace of change in the tourism and hospitality industry and the pressure to compete for customers on a global scale is increasing constantly.
What one travel industry figure really thinks about social media
November 9, 2010 By 13 Comments
A World Travel Market report issued yesterday on social media painted a mixed picture about its apparent use by consumers.
Stats: How travellers use social media, or not
November 8, 2010 By 19 Comments
Some interesting data – for the pros and antes of social media – from a study carried out by World Travel Market at the launch of its annual exhibition in London this week.
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Get Funded Show 2009 – all 18 pitches reviewed
November 12, 2009 By 20 Comments
Eighteen entrepreneurs pitched a diverse range of new travel companies at this year’s Get Funded Show taking place during World Travel Market (London).
Entries ranged from mobile startups through to trip planning, holiday home rental and new airlines.
And the winner is….
