Hoteliers finally get it – using social media and understanding the guest experience works

hotel laptop pool

The guest experience is often mentioned over and over by CEOs and senior hotel executives as the key to success in today’s market.

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Google Hotel Finder — OTA advertisers commandeer hotel pages

JW Marriott Chicago2

An advertising experiment in Google Hotel Finder enables Google and online travel agencies to blatantly and misleadingly cash in on hotels’ intellectual property.

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