Both Priceline and Expedia added to their market share in the agency category of top US travel websites this week, as Yahoo Travel plummeted to eighth place.
Only a brief flirtation in the upper echelons of the top travel websites in the US for Yahoo Travel as it falls to third place behind Priceline and Expedia.
Priceline has narrowed the gap between it and first placed Expedia in the top ten travel websites in the US.
Yahoo partnered with several content providers to introduce travel-planning tools on its Yahoo Travel Philippines website.
Expedia is running the travel search and booking functionality on six of Yahoo’s travel major portals across Europe, edging out previous metasearch partner Kelkoo.
Travelocity, Yahoo Travel’s longtime travel partner, took back some real estate in Yahoo’s travel offering.
A TripAdvisor deal to place its facilitated-hotel-search offering, TripAdvisor Check Rates, as well as deals from sister Expedia Inc. company BookingBuddy on Yahoo Travel expands TripAdvisor’s advertising network, but can’t be welcome news for Travelocity or Shermans Travel..
Travelocity powers air, car, hotels and cruises on Yahoo Travel, but has seen its stature on Yahoo Travel diminish over the years.
At one point, Yahoo Travel displaced Travelocity as its default for travel search and gave priority instead to Yahoo’s metasearch unit, FareChase, until Yahoo shuttered FareChase, as a non-core business, early last year.