Tourism bosses in Holland are celebrating after capturing nearly three quarters of a million hits in less than a week for a YouTube clip to promote the country’s apparent coolness.
Last year, one of YouTube’s executives told a conference that around 90% of all web traffic will soon be video.
This winter, a white-hat hacker contacted several travel companies alleging that their websites have a security vulnerability that would allow thieves to skim credit card data from customers.
DoubleTree by Hilton has launched an interactive YouTube platform in which users will be able to share their trip experiences and get rewarded for their efforts.
Many tourism boards choose to focus on the locations and things to do rather than its habitants as a method of enticing visitors to a country.
So we’ve had KLM Surprise at airports, where the Dutch airline doorstepped customers to give them a gift after mining their social media activity.
Frequently our choice whether to include destinations and products we feature within city fact files or regional guides rests on the existence of good quality stock footage.