Travel suppliers are constantly looking for better ways to effectively market themselves on the internet and inevitably I get asked the question: “Video or virtual tours?”
What is the best for travel websites – videos or virtual tours?
February 1, 2012 By 15 Comments
eDreams looks to social media to change fate of lesser known destinations
January 27, 2012 By Leave a Comment
eDreams has kicked off a social media campaign in a bid to improve the tourism economy for five destinations starting with Madagascar
Kids today, travellers of the future and how they consume media now
January 26, 2012 By 2 Comments
For any travel company pondering mobile as a distribution channel or whether to invest in social media, the following research will make compelling reading
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How rich visuals generate more travel bookings
January 23, 2012 By 11 Comments
It’s hard to find any business better suited for the internet than travel and hospitality.
Designing the perfect travel alert and advice service for government websites
January 9, 2012 By 8 Comments
The UK government’s Foreign Office is testing a new online “Traffic Light” system for travel advice – but it does not go far enough.
Online traffic light system for travel safety advice is good but needs refining
January 5, 2012 By 7 Comments
Interesting developments in the world of the official travel advice on the internet issued by governments.
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What happens to a bag after it is dropped off at the airport? [VIDEO]
December 29, 2011 By Leave a Comment
To promote a baggage tracker tool on its mobile app, Delta recently fitted a passenger bag with cameras to show exactly where every item has to go on a typical journey.
A tale of two Christmas videos – Cebu Pacific and HotelTonight
December 28, 2011 By 1 Comment
Buoyed by the success of seeing a previous web video showing its cabin crew doing an unusual safety presentation, Cebu Pacific was at it again before the Christmas holidays.
How governments can improve travel safety alerts through technology and social media
December 13, 2011 By 26 Comments
In the last few years we’ve had tsunamis, Sars, earthquakes, floods, terrorism, country-wide strife, strikes and, of course, Eyjafjallajoekull, which created a worldwide ash cloud panic.
New Zealand targets youth in latest social marketing campaign
December 5, 2011 By Leave a Comment
Tourism New Zealand is calling on the travelling youth to say what they would trade for the chance to win one of six two-week holidays to the destination.
