If airport approaches aren’t your cup of tea switch over now but if they are, well, fasten your seatbelt.
Geek alert – heavenly descents or top 10 airport approaches [VIDEO]
January 29, 2013 By 8 Comments
Principles and science of persuasion [VIDEO]
January 27, 2013 By Leave a Comment
In a world where many are bombarded marketing messages, word-of-mouth and the noise of social media, what compels consumers to still buy a product?
Turkish Airlines claims social media goal with Man U tie-up
January 18, 2013 By 1 Comment
Many of you will have seen the cute Turkish Airlines Legends of Board advertisement which has received more than 100 million views since being posted on YouTube in early December
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History of the Internet (and a few travel milestones) [INFOGRAPHIC]
January 15, 2013 By 2 Comments
A couple of things standout in this AVG infographic, some perhaps more obvious than others
Easy way for travel brands to go viral on YouTube – hire megastars Lionel Messi and Kobe Bryant
December 11, 2012 By 7 Comments
Okay, not easy at all given that Lionel Messi and Kobe Bryant are two of the hottest (and probably most expensive) sporting properties on the planet right now.
Where The Hell Is Matt phenomenon finally hits the dancefloor with a travel partner
December 10, 2012 By Leave a Comment
Given the global success of Where The Hell is Matt?, it’s surprising we haven’t seen more travel companies fighting with each other to strike a deal with its creator, Matt Harding
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The big secret behind viral videos on YouTube
November 16, 2012 By 5 Comments
Marketers and social media gurus would love to know how to make their wonderfully crafted video clips “go viral”. Finally, here is the answer.
Air New Zealand debuts a Hobbit-themed safety video
October 31, 2012 By Leave a Comment
Today Air New Zealand posted online its new safety video, which plays off the December release of The Hobbit: An Unexpected Journey.
With help from BuzzFeed, Expedia gay marriage video goes (officially) viral
October 10, 2012 By 2 Comments
What constitutes a successful social media campaign? Indeed, when is something that PRs and marketing types claim is “viral” ACTUALLY viral?
Human Brochures – another twist on the way to promote destinations using social media
September 19, 2012 By 6 Comments
Marketers have tried all sorts of complicated and often clever ways of getting travellers to talk about the destinations they represent, with mixed results.
