How rich visuals generate more travel bookings

web visuals

It’s hard to find any business better suited for the internet than travel and hospitality.

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Designing the perfect travel alert and advice service for government websites

FCO-new

The UK government’s Foreign Office is testing a new online “Traffic Light” system for travel advice – but it does not go far enough.

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Online traffic light system for travel safety advice is good but needs refining

fco thailand-2

Interesting developments in the world of the official travel advice on the internet issued by governments.

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What happens to a bag after it is dropped off at the airport? [VIDEO]

delta baggagecam

To promote a baggage tracker tool on its mobile app, Delta recently fitted a passenger bag with cameras to show exactly where every item has to go on a typical journey.

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A tale of two Christmas videos – Cebu Pacific and HotelTonight

hoteltonight video

Buoyed by the success of seeing a previous web video showing its cabin crew doing an unusual safety presentation, Cebu Pacific was at it again before the Christmas holidays.

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How governments can improve travel safety alerts through technology and social media

bangkok protest

In the last few years we’ve had tsunamis, Sars, earthquakes, floods, terrorism, country-wide strife, strikes and, of course, Eyjafjallajoekull, which created a worldwide ash cloud panic.

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New Zealand targets youth in latest social marketing campaign

new zealand

Tourism New Zealand is calling on the travelling youth to say what they would trade for the chance to win one of six two-week holidays to the destination.

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Air New Zealand buries social media campaign with online whodunnit

air new zealand cluedo

Air New Zealand mascot Rico has met with an untimely death – or perhaps that should be timely.

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The power of just ONE user review for travel companies

likes plus reviews

Forget the controversies for a moment, there is no doubt that online reviews provide significant benefits for organisations in any industry.

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Thanksgiving travel respite — Future Traveler [VIDEO]

Future Traveler

In the U.S., if you are getting ready for or are already embroiled in the Thanksgiving travel crush, or if you are abroad and just find yourself elbow-to-elbow with similarly harried travelers in an airport, take a moment to consider a utopian vision of the travel experience in a not-too-distant future.

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