Some fascinating data from YPartnership in a study looking at the inspiration, research, search, shopping and buying of travel products by consumers.
iPad almost non-existent in the lives of travellers
May 3, 2011 By 14 Comments
Depressing news for those throwing resources at creating travel applications for iPads et al, with research revealing a paltry 7% of US travellers are accessing the web via a tablet device.
Survey: Family and friends beat social media, guidebooks, OTAs for travel advice
November 30, 2010 By 6 Comments
A new YPartnership-Harrison Group survey casts doubt on the influence of social media when it comes to American travelers’ selections of destinations and travel suppliers.
