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user-generated content Not what you’d expect: This type of image holds the most power of persuasion for travelers
user-generated content

This is a viewpoint from Peter Cassidy, Co-founder and CMO at Stackla. They say a picture is worth a thousand words, but …

 
 
skyscanner twizoo

Skyscanner has acquired Twizoo with terms of the deal undisclosed. The Ctrip-owned metasearch player says it will use Twizoo’s user content from …

 
 
KLM

KLM Royal Dutch Airlines has launched trials of Facebook Messenger chat service on its website in select markets of Japan, South Korea …

 
 

TripAdvisor’s shift of its marketing dollars to brand-building channels, such as its television advertising campaign, “has contributed to softer topline results,” chief …

 
 

This is a viewpoint from Matt Walker, chief storyteller at Likewhere. Google and Facebook continue to help their airline partners by releasing …

 
 
social media

Regular operations resumed at McCarran Airport a few hours after the tragic attack on a nearby concert in Las Vegas. The shooter, …

 
 

This is a viewpoint by Skye Mayring, on behalf of Arival – The In-Destination Event. While freediving off the North Shore of …

 
 

This is a viewpoint from Karen Kent, chief marketing officer at Flight Centre USA Leisure Brands. Recently, while exploring the landscape and …

 
 
social media icons

Airlines continue to increase social media staff, but are also adding responsibilities with a greater prioritisation of customer service related interactions over …

 
 

KLM is claiming a first with its announcement of being the first airline outside of China to accept payments for tickets and …

 
 
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