ABTA

 

Brits booking more trips direct, less on the mobile

UK consumers are making fewer travel bookings using smartphones than a year ago, according to new research from the Association of British …

 
 

Last week ABTA – the UK’s largest travel trade organisation – admitted it had suffered a data breach, potentially putting more than  …

 
 

ABTA, the UK travel trade association, has admitted its abta.com website suffered a data security incident affecting 43,000 individuals. In a statement, …

 
 

It was the best of finds, it was the worst of finds… Surveys into travellers booking habits are commonplace. At one end …

 
 

Travel agents are most likely to get bookings from consumers when the product is of high value, last-minute or an extended trip. Or …

 
 

Travel brands and PR agencies will never issue the results of a study without some spin attached – but now it appears even an organisation as respected as ABTA is at it, too.

 
 

The UK travel industry is notorious for beating itself up over issues which perhaps consumers tend to have little knowledge or actually couldn’t care less about.

 
 

Plenty of advice around these days for the humble offline travel agent, but here are some important points to take into account when considering or reviewing a website strategy.

 
 

I am completely stumped with what ABTA, the UK official travel body that represents the interests of a large proportion of the UK travel industry is up to.



Seems they want to regulate airline websites in a way I don’t understand at all.



Now I admit I don’t understand what they are doing. Last week when I wrote about it I got back-channel comments saying it was perfectly obvious what they were doing and I shouldn’t be writing about if it I was confused.

 
 

Read the headline again… That’s right, the UK’s official body which represents the interests of travel organisations and consumers has a rather interesting idea.



But first, some background: two key distribution models are emerging in consumer-facing online travel.

 
 
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