Adobe

 

The problem with programmatic advertising in an age of disinformation

The media landscape is changing and media buying needs to adapt. From the handling of disinformation campaigns by social platforms, to YouTubers …

 
 
travel data

Adobe and Econsultancy have carried out an in depth study of Digital Trends in Travel and Hospitality Sectors, conducted in Q3 of …

 
 

Personalisation and payments, big data and even bigger opportunities, automated expenses and emotional algorithms. During the first half of the year, the …

 
 

For marketers in the travel and hospitality industry, the race is no longer for bookings, it’s to win the entire customer experience. …

 
 

Customer loyalty is a make-or-break issue for companies of all sizes, and Canada’s WestJet has got it down to a science. NB …

 
 
adobe travel marketing cloud

Michael Klein is the director of industry strategy at Adobe and is an expert in helping travel & hospitality brands deliver connected, …

 
 

A new study from Adobe shows that the scale of mobile travel search growth over the past few years is not reflected …

 
 

One suspects that there are few in the travel industry that would be surprised to learn that online conversion rates are languishing …

 
 
digital travel items

Econsultancy and Adobe spent a few months last summer trying to understand the requirements and challenges facing digital marketers and ecommerce executives in …

 
 
adobe marketing cloud travel hospitality

If Adobe’s name still brings to mind design software like Photoshop and InDesign, the company wants you to think again. Thousands of …

 
 
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