advertising

 

Metasearch power plays: What hoteliers need to know about staying competitive

This is a viewpoint from Tim Davis, CEO of Pace Dimensions. . Most hoteliers understand how metasearch advertising influences the deals visible …

 
 

This is a new weekly-ish column from the editorial staff that will cover current events from a direct perspective based on our …

 
 

This is a viewpoint from Eric Bamberger, SVP, Hospitality, IgnitioneOne. In September, Guggenheim Securities posited that Priceline may be backing away from …

 
 
visitor intent programmatic advertising DMO

If you’re a destination marketing organization (DMO) serving up targeted online ads via programmatic advertising, have you heard the story of John …

 
 
mary meeker internet trends report 2016

This week, Mary Meeker, partner at venture capital firm Kleiner Perkins Caufield & Byers, unveiled her report on internet trends for 2016 …

 
 
google adwords google maps

Travel marketers, take note: On Tuesday, Google took the wraps off of new local search ads on Google Maps. Ads for relevant …

 
 

A report from IAB Europe and IHS shows that mobile display is the fastest-growing digital advertising channel across Europe. This headline finding …

 
 
expedia media solutions meso

Expedia Media Solutions, the advertising agency, is only a small unit of the online travel giant Expedia Inc., with about 55 employees …

 
 
expedia media solutions meso

Little has been written about Expedia Media Solutions, the small but fast-growing advertising agency arm of the online travel giant Expedia. In …

 
 
Admedo

Programmatic advertising is one of the fastest growing digital marketing channels today, with Magna Global predicting that global programmatic ad spend will …

 
 
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