analytics

 

Five ways revenue management analytics impress your owner

As the chief financial officer of a revenue technology company, bottom line financial performance always remains at the top of mind. NB …

 
 
design thinking hotel technology

When you venture into the back-of-the-house in hotels, it’s surprising to encounter a battlefield of broken furniture, soiled linens, battered walls, and …

 
 

Every travel company wants to use data to make the right decisions about marketing, but the reality is that it’s still a …

 
 
Hyatt

Hyatt Hotels is one of many travel companies that has been leveraging “big data”. In other words, it’s been aligning all the …

 
 

Eric Schmidt, Google’s executive chairman, estimates humans now create in two days the same amount of data that it took from the dawn of civilization to 2003 to create

 
 

Getting consumers to notice your mobile application when the majority of apps are never even downloaded is no mean feat.

 
 

The number one goal of any travel company is to increase conversion. The higher the conversion, the better the profit.

 
 

IBM has released an interesting report detailing the evolution of the consumer as an informed and analytical agent rather than simply a passive entity looking to be chauffeured along the zipping highways of the interwebs.

 
 

Is anyone perfect (especially when it comes to travel content) when returning search results to users? Probably not.

 
 

In the old days, it was easy to understand the customer experience. You had your manager or salespeople walk around. You asked or incentivized your customers to complete comment cards or surveys.

 
 
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