attribution marketing


Criteo Meet me on mobile: Tips for travel brands to reach on-the-go consumers

Travelers have an old adage that “half the journey is getting there.” While “getting there” was never intended to mean researching and …

Billboard effect Frankfurt Airport 2010

A new study on how US travelers book hotels online contradicts earlier research on the topic. It suggests that a much-touted “billboard …


Without getting too deep into the problem of attribution, I want to put something out there for consideration… NB: This is a viewpoint …


It’s been said by many that to make attribution worthwhile you need a fixed idea about how your individual channels contribute to a lead or a sale.


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