attribution marketing

 

Criteo Meet me on mobile: Tips for travel brands to reach on-the-go consumers
Criteo

Travelers have an old adage that “half the journey is getting there.” While “getting there” was never intended to mean researching and …

 
 
Billboard effect Frankfurt Airport 2010

A new study on how US travelers book hotels online contradicts earlier research on the topic. It suggests that a much-touted “billboard …

 
 

Without getting too deep into the problem of attribution, I want to put something out there for consideration… NB: This is a viewpoint …

 
 

It’s been said by many that to make attribution worthwhile you need a fixed idea about how your individual channels contribute to a lead or a sale.

 
 
 
 

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