billboard effect

 

Latest thoughts on the billboard effect

Consumer engagement trends continue to evolve, in turn changing how travelers interact with online resources during the path to purchase. For hoteliers, …

 
 

As online travel agencies (OTAs) continue to gain market share, there’s a current sense of frustration among many hoteliers that they face …

 
 

Sure, with an endless marketing budget, any hotel can get perfect SEO. But what about hotels with limited funds? What about hostels, …

 
 

In the tug of war between hoteliers and online travel agencies (OTAs), have you ever wondered why hotels just don’t stop working with …

 
 
Billboard effect Frankfurt Airport 2010

A new study on how US travelers book hotels online contradicts earlier research on the topic. It suggests that a much-touted “billboard …

 
 
billboard effect

In 2009, Chris Anderson, an associate professor at Cornell University, published a study about Expedia and hotels that was a sensation in …

 
 

Travel suppliers are constantly looking for better ways to effectively market themselves on the internet and inevitably I get asked the question: “Video or virtual tours?”

 
 

It’s hard to find any business better suited for the internet than travel and hospitality.

 
 

How many times do you hear hotels complaining that selling through online travel agencies may be their most expensive channel? A Cornell University study casts some doubt on that argument — or at least puts it in perspective.

 
 
 
 

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