Billboard effect Frankfurt Airport 2010 The Billboard Effect is dead, says a study of hotels listed on OTAs
Billboard effect Frankfurt Airport 2010

A new study on how US travelers book hotels online contradicts earlier research on the topic. It suggests that a much-touted “billboard …


Every now and again an advertising campaign kicks in which has the chance to be very effective due to its simplicity and is also being rather clever.


We all know that nobody clicks on banner ads, right? A decent banner will net you only one click for every 1,000 impressions. So even if you bought one million impressions that is only 1,000 clicks.


Switzerland-based software firm Kooaba has created a way of making street billboards more informative, using augmented reality to give the user reams of additional content.


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