Collinson Latitude

 

Designing a loyalty programme around the modern-day traveller

There are some influential forces at work in travel, shaping how the market is evolving and challenging brands to think carefully about …

 
 

In the last year, we have seen significant developments taking place in the convergence of travel loyalty programmes. This came as brands …

 
 

The “mass affluent” is an important customer sector within the travel loyalty industry – so why is it that so many high-earners …

 
 

Collinson Group, a specialist in loyalty programs for airlines, plans to boost its services around the time of payment through the acquisition …

 
 
black friday airplane

Research shows that many airline passengers are dissatisfied with the value their membership of airline loyalty programmes offers them. So how can …

 
 

The “always connected traveller” is probably one of the phrases of the year as it signifies how important the world of mobile and web access has become.

 
 

The travel industry is often told that it should seize the opportunity with ancillary services, without losing sight of the importance of customer loyalty.

 
 

Ancillary services are a prominent part of modern life, illustrated primarily by the Euro 15.11 billion of ancillary revenue generated by airlines in 2010, a growth of 96% since 2008.

 
 

The travel industry is often told that it should seize the opportunity with ancillary services, without losing sight of the importance of customer loyalty.

 
 

Travel ancillary services group Collinson Latitude is taking some new toys straight to the consumer market via the development of two different smartphone applications.

 
 
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