cornell university

 

Latest thoughts on the billboard effect

Consumer engagement trends continue to evolve, in turn changing how travelers interact with online resources during the path to purchase. For hoteliers, …

 
 
hotel tripadvisor reviews revinate guest cornell webinar.jpg

One of the most important initiatives for hotels today is to move up in ranking on TripAdvisor and increase visibility on the …

 
 
Cornell study Moscow TripAdvisor online reviews

Online reviews of hotels don’t usually make for scintillating reading. But with the power to make or break a hotel’s profitability, they …

 
 
Billboard effect Frankfurt Airport 2010

A new study on how US travelers book hotels online contradicts earlier research on the topic. It suggests that a much-touted “billboard …

 
 
travel photos montage

Even beyond the debate over distribution, as a hotelier, marketing your property to consumers is essential. And one of the best ways to …

 
 
leading hotels of the world

Companies don’t need to hire a large “big data” team to benefit from the latest academic knowledge of analytics. Case in point: …

 
 
hotel lobby

If you have ever checked into your favorite hotel and been asked, “Is this your first time staying with us?”, you know …

 
 
billboard effect

In 2009, Chris Anderson, an associate professor at Cornell University, published a study about Expedia and hotels that was a sensation in …

 
 

Cornell’s School of Hotel Administration has released a compelling study measuring the direct impact of the Stash Rewards loyalty program on hotels, one of …

 
 

The recent paper from Cornell’s Center for Hospitality Research has garnered much attention in our industry because it demonstrates for the first time, with hard numbers, the positive impact of online reviews upon hotel performance.

 
 
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