Is your destination relevant? Destination marketers weigh in on staying top-of-mind with travelers

This is a viewpoint interview series by Justin Watkins, Creative Strategist at Native Digital There is an ongoing debate on how destinations …


Virtual reality continues its march into the mainstream. While most consumers do not have access to the headsets required to properly experience …


With last week’s rapid-fire announcements, Airbnb has joined the ranks of ‘companies that freak the industry out,’ such as Google. Just observe …


Remember just a few years back, before Apple decided we all needed a mobile-laptop hybrid and connecting to the web via a device was a rubbish user experience at best?


Google signed off on its deal this week to buy destination guidebook and web content provider Frommer’s, but has yet to outline what it intends to do with its latest purchase in travel.


Back in July 2010, when Google said it was splashing out $700 million on air search and shopping tech provider ITA Software, officials put together a handy diagram.


Similar to when Google bought ITA Software in the summer of 2010, officials are avoiding saying yet what the search giant intends to do with its purchase of Frommer’s travel guides.


With this week’s announcement of its acquisition of Frommer’s, Google continues to unabashedly move into the content game in travel.


Google has made another strategic acquisition in the travel space, snapping up guidebook and online destination content publisher Frommers for an undisclosed fee.


It is possibly one of the most fiercely debated topics in (consumer) travel technology – should consumers be entitled to free wifi and web access in hotels?


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