digital marketing

 

lastminute’s Travel People builds up suite of marketing products

Online travel company lastminute.com group launched its advertising platform Travel People two years ago and has signed partnership deals with Spotify, Rough …

 
 

This is a viewpoint interview series by Justin Watkins, Creative Strategist at Native Digital. There is an ongoing debate on how destinations …

 
 
PPC hotels

This is a viewpoint from Adam Blackford-Mills, head of digital at MRS Digital. In order to stay competitive in an Airbnb world, …

 
 

This is a viewpoint interview series by Justin Watkins, Creative Strategist at Native Digital There is an ongoing debate on how destinations …

 
 

Influencer rankings aren’t so simple as looking at follower count, or even engagement rate. It’s really about the quality of an influencer’s …

 
 

Virtual reality continues its march into the mainstream. While most consumers do not have access to the headsets required to properly experience …

 
 

This is the latest in a series of articles spun out of tnoozLIVE@ITB, recorded live over three days at ITB Berlin this …

 
 

The premise is as old as commerce: marketers always need an edge. Whether with a price promotion, a celebrity or sweepstakes, brand …

 
 

This is a viewpoint from Tim Davis, CEO of Pace Dimensions. . Most hoteliers understand how metasearch advertising influences the deals visible …

 
 
digital identity verification

Banks, payment providers, and money transfer companies have placed facial and document recognition software at the heart of their digital transformations. The …

 
 
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