digital marketing

 

Where are airlines in the battle for online dominance?

This is a viewpoint from Gitit Greenberg, director of digital insights at SimilarWeb. With digital giants like Airbnb, TripAdvisor, and a myriad …

 
 
airbnb digital marketing

When Donald Trump reportedly had a few choice words to describe a number of destinations recently, some companies, such as Airbnb, decided …

 
 

Trust is more crucial than ever in today’s digital economy. From the rise of crypto-currencies to the explosive growth of the sharing …

 
 
big data reed harper

As far as setting the tone for HEDNA’s conference in Austin, TX, Harper Reed offered quite the frame for attendees. Reed is …

 
 
mobile travel marketing

This is a viewpoint from Nancy Hall, senior vice president at Conversant. Earlier this year, digital travel sales in the US were …

 
 

“The industry is so fragmented,” said Esra Calvert, Virginia Tourism Corporation’s Director of Research, when asked to describe her biggest challenge in …

 
 

This is a viewpoint from Maria Harrison, president of Bullseye Strategy. The technology of the travel consumer journey (part two of three) …

 
 

This is a viewpoint from Maria Harrison, president of Bullseye Strategy. The technology of the travel consumer journey (part two of three) …

 
 
direct bookings

This is a viewpoint from Maria Harrison, president of Bullseye Strategy. How travelers really use technology for direct bookings (part one of …

 
 

Understanding traveler intent has become a critical piece of any marketing effort. Is the consumer at the inspiration stage, or is she …

 
 
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