fake review optimization
The rating system used by TripAdvisor encourages companies — particularly small franchisees of major brands — to game it with fake reviews, says a new academic study.
Independent hotels are paranoid about visibility. The industry is extremely competitive: as within any market with oversupply, capturing market share means someone else is losing out.
Almost a month on since my series of posts on Fake Review Optimization, there is some still scepticism out there about the concept and its impact in travel.
As publishers, consumers and law enforcement get more sophisticated, so will the bad guys. It is doubtful fake reviews can ever be fully eradicated.
The first installment of this series showed how social media and search engine optimization aligned to create an environment that rewards hotels with high customer ratings.
The first instalment covered the fusion of social media and search engine optimization, creating an environment that rewards hotels with high customer ratings.
Welcome to the world of user generated content – circa 2011.