fake review optimization

 

hotel review fraud fake fraudulent tripadvisor expedia TripAdvisor responds to a provocative study of bogus online reviews
hotel review fraud fake fraudulent tripadvisor expedia 5 years ago

The rating system used by TripAdvisor encourages companies — particularly small franchisees of major brands — to game it with fake reviews, says a new academic study.

 
 
5 years ago

Independent hotels are paranoid about visibility. The industry is extremely competitive: as within any market with oversupply, capturing market share means someone else is losing out.

 
 
6 years ago

Almost a month on since my series of posts on Fake Review Optimization, there is some still scepticism out there about the concept and its impact in travel.

 
 
6 years ago

As publishers, consumers and law enforcement get more sophisticated, so will the bad guys. It is doubtful fake reviews can ever be fully eradicated.

 
 
6 years ago

The first installment of this series showed how social media and search engine optimization aligned to create an environment that rewards hotels with high customer ratings.

 
 
6 years ago

The first instalment covered the fusion of social media and search engine optimization, creating an environment that rewards hotels with high customer ratings.

 
 
6 years ago

Welcome to the world of user generated content – circa 2011.

 
 
 
 

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