Google AdWords

 

holiday pirates How far one travel intermediary has got by not relying on Google
holiday pirates

Investing in Google AdWords may be the route to rapid early growth for many travel start-ups, but this was not the case …

 
 
google adwords google maps

Travel marketers, take note: On Tuesday, Google took the wraps off of new local search ads on Google Maps. Ads for relevant …

 
 
google https revenue change rome2rio

For some time now, Google has been publicly encouraging website owners to transition to HTTPS, a more secure version of the ubiquitous …

 
 
bing ads travel PPC

Should travel advertisers bid on their brand search terms across pay-per-click (PPC) ads? Bing Ads has done some research suggesting the answer is …

 
 
TripAdvisor's TripConnect

Hotels will shift a portion of their online search marketing budgets from Google to TripAdvisor’s new TripConnect, a new metasearch auction bidding …

 
 
tripconnect

TripAdvisor, the giant review site, has launched an advertising bidding tool called TripConnect. For the first time, independent hotels and bed and …

 
 
expedia priceline ad efficiency digital marketing

A key metric for forecasting if online travel agencies (OTAs) can thrive is their advertising efficiency, or ad expenditure divided by room nights booked.

 
 

For the first time, there’s ample empirical evidence that Google may actually be cannibalizing its PPC revenues in the travel vertical after entering the market with competing products.

 
 
starwood mobile ads

Plus, a new online calculator where AdWords buyers can figure out if their ads are converting into purchases.

 
 
google ftc antitrust tnooz

US regulators may end their antitrust investigation of Google’s search business by letting the company make voluntary changes, such as limiting use of restaurant and travel reviews from other websites, say two news reports.

 
 
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