Google

 

eye-tracking Eye-tracking Google search results for hotels shows emphasis on ad products
eye-tracking 1 week ago

As digital marketers in the travel industry, most of our world revolves around watching every move that Google makes. Even the slightest …

 
mobile optimisation 2 weeks ago

For two years now, Google has been using the mobile-friendliness of a website as a method for deciding how web pages should …

 
lufthansa digital 2 weeks ago

As it stretches its wingspan in the digital sphere, Lufthansa has added new functionality which lets passengers query their Google Home device …

 
mobile search 3 weeks ago

Mobile searches for budget hotels outweigh those for luxury properties – but the latter is growing fast. This is one of a number of …

 
ryanair parked 1 month ago

Ryanair is to embark on another salvo of anti-screenscraper action in the courts, with Expedia the latest intermediary in its crosshairs. The low-cost …

 
tripadvisor mobile 1 month ago

TripAdvisor could find itself as a viable acquisition target if its financial results this week point to an upturn in its fortunes and strategy. …

 
travel mobile selfie 2 months ago

Google is increasingly relying on machine learning to order search results, increasing concerns among travel brands about how they’ll continue to be ranked. …

 
search hotel 2 months ago

Travellers are mostly looking for information and inspiration about hotels and destinations, rather than air tickets, when using search engines such as Google. …

 
google translate 2 months ago

The mechanics behind machine learning and artificial intelligence can tax many a non-techy brain at the best of times. But the travel …

 
family trips 2 months ago

Family trips can be more complicated than any other type of travel to organise – with multiple requirements and more than just …

 
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