hotel direct booking

 

‘Direct bookers are better in bed:’ hotels huddle at the Direct Booking Summit

I recently took the stage with a panel of hoteliers (and one hotelier-turned-vendor) to discuss direct booking strategies for hotels. The panel …

 
 
hotel franchise fees, otas

This is a viewpoint by Peter O’Connor, professor of digital disruption at Essec Business School in Paris. While much media attention has …

 
 

The Travel Technology Association, which represents online intermediaries, has hit back at a study from the American Hotel & Lodging Association which …

 
 

In the past six months I’ve written about increasing hotel brand fees (Hotel Loyalty Rate Analysis) and increasing loyalty fees (The Great …

 
 

Hilton Worldwide was not the first to launch a direct booking campaign, but the hotel giant’s largest ever campaign made a lot …

 
 
war games hotel rate parity

In any form of combat, there are victors and losers. In the battle over hotel rate parity, however, there are a number …

 
 
hotel tech trends infographic

The Ard na Sidhe Country House in County Kerry, Ireland, has pulled together research and created an infographic on the topic of …

 
 
hotelchamp hotel direct booking software

If you’ve ever visited a hotel’s website but ended up booking via a third-party like Booking.com, you haven’t been properly marketed to, says Hotelchamp. The …

 
 
Darren Huston ITB Berlin

Marketing initiatives by hotels chains such as Marriott and Hilton which talk up the benefit of booking direct, have not escaped the …

 
 

The internet has made us fickle. “Liking” things needs just the press of a button on a never-ending stream of news and …

 
 
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