hotel loyalty

 

loyalty chart How to avoid getting burned by an expensive loyalty program
loyalty chart

This is a viewpoint from Maureen O’Hanlon, partner at Prism Partnership. Loyalty programs are still all the rage for the major global …

 
 
marriott

Hotel giant Marriott International is working with Salesforce to create a global platform to improve communication with members of its loyalty schemes …

 
 
expedia hotel red lion loyalty rate member

Expedia, Inc., is the first online travel intermediary to begin displaying a hotel chain’s discounted loyalty rates next to standard rates. It’s …

 
 
duetto hotel loyalty

Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months. …

 
 
Booz Allen Hamilton

Airline, hotel, and rental car brands used to be the leaders among consumer industries when it came to using technology to understand …

 
 

Hotels are eager to garner organic social media attention from guests, as this is one of the most valid means of social …

 
 

Hotel loyalty programs should be consigned to the history books – your guest has moved on so too should your efforts to …

 
 

Cornell’s School of Hotel Administration has released a compelling study measuring the direct impact of the Stash Rewards loyalty program on hotels, one of …

 
 
gamify loyalty

NB: This is a guest viewpoint on hotel loyalty programs by Youri Sawerschel of Geneva-based consultancy bridge.over. My thesis is simple: Hotel …

 
 

Delta and Starwood recently announced a watershed moment in the loyalty program space: a joint loyalty program that will provide perks across brands, aptly called Crossover Rewards. What does it mean for the future of loyalty programs?

 
 
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