loyalty programs

 

loyalty chart How to avoid getting burned by an expensive loyalty program
loyalty chart

This is a viewpoint from Maureen O’Hanlon, partner at Prism Partnership. Loyalty programs are still all the rage for the major global …

 
 
travel loyalty

As Millennials advance in their careers, travel brands need to ensure their loyalty programs are keeping up with the changes they require …

 
 

Canadian travel rewards program Aeroplan is in hot water with customers over questions included in a recent consumer survey which were well …

 
 
loyalty programs

“There’s nothing cheap about loyalty”, poetically asserts Ryan Bingham, the main character of the Walter Kirn novel Up in the Air during …

 
 
airline loyalty

Since their launch, airline loyalty programs have become valuable revenue drivers, brand builders, marketing tools and assets. They play a critical role …

 
 
expedia hotel red lion loyalty rate member

Expedia, Inc., is the first online travel intermediary to begin displaying a hotel chain’s discounted loyalty rates next to standard rates. It’s …

 
 
duetto hotel loyalty

Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months. …

 
 
Booz Allen Hamilton

Airline, hotel, and rental car brands used to be the leaders among consumer industries when it came to using technology to understand …

 
 

Kelly A McGuire (PhD), executive director of hospitality and travel global practice, SAS and Dr. Breffni Noone, associate professor at Penn State, …

 
 

Reports of a massive breach of Hilton‘s HHonors loyalty program emerged on loyalty blogs early last month, as dozens of users posted …

 
 
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