loyalty

 

Wifi in the sky can generate loyalty (bandwidth permitting)

Satellite connectivity supplier Inmarsat has published its fourth annual Inflight Connectivity Survey, which shows that the availability of good-quality wifi onboard can …

 
 

Canadian travel rewards program Aeroplan is in hot water with customers over questions included in a recent consumer survey which were well …

 
 

Today, Airbnb announced a notable expansion of its Experiences product: Concerts. Travelers, as well as locals (a demographic that the company already …

 
 
mobile travel marketing

This is a viewpoint from Nancy Hall, senior vice president at Conversant. Earlier this year, digital travel sales in the US were …

 
 
airlines

JetBlue is using technology to bring humanity back to travel. Speaking at the Aviation Festival in London last week, Eash Sundaram, CIO, …

 
 

Digital ad dollars and travel statistics aside, the travel industry could be doing a lot more to maximize its bottom line. Given …

 
 

Not too long ago, one could have wondered whether loyalty programs would eventually face an industry death spiral. NB This is a …

 
 

Air Canada confirmed that it will launch its own loyalty program in 2020 when its exclusive contract with Aimia, the owner of Aeroplan, …

 
 

In an age of the promises of Big Data, can travel brands finally win the hearts (and spend) of customers?    Chris Nurko, …

 
 

If you’re looking for customer loyalty, you won’t find much of it in the travel industry. NB: This is a viewpoint by …

 
 
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