loyalty

 

airlines How simplicity and lifestyle branding drive loyalty for airlines
airlines

JetBlue is using technology to bring humanity back to travel. Speaking at the Aviation Festival in London last week, Eash Sundaram, CIO, …

 
 

Digital ad dollars and travel statistics aside, the travel industry could be doing a lot more to maximize its bottom line. Given …

 
 

Not too long ago, one could have wondered whether loyalty programs would eventually face an industry death spiral. NB This is a …

 
 

Air Canada confirmed that it will launch its own loyalty program in 2020 when its exclusive contract with Aimia, the owner of Aeroplan, …

 
 

In an age of the promises of Big Data, can travel brands finally win the hearts (and spend) of customers?    Chris Nurko, …

 
 

If you’re looking for customer loyalty, you won’t find much of it in the travel industry. NB: This is a viewpoint by …

 
 
dubai uae blockchain loyyal loyal travel destination

Blockchain technology is running at a gallop and creating unique opportunities for travel companies to track their customer’s preferences, build more personalized …

 
 

The “mass affluent” is an important customer sector within the travel loyalty industry – so why is it that so many high-earners …

 
 

There’s a lot of interest in loyalty and frequent flier schemes at the moment,  and rewards points in general are a big …

 
 
hotel room loyalty rate

A recent Deutsche Bank Research Report published July 13, 2016, highlighted hotel owners’ creeping concerns. Something just isn’t quite right when it …

 
 
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