marketing

 

Download: How digital verification powers new digital travel services across all segments

Trust is more crucial than ever in today’s digital economy. From the rise of crypto-currencies to the explosive growth of the sharing …

 
 
big data reed harper

As far as setting the tone for HEDNA’s conference in Austin, TX, Harper Reed offered quite the frame for attendees. Reed is …

 
 
mobile travel marketing

This is a viewpoint from Nancy Hall, senior vice president at Conversant. Earlier this year, digital travel sales in the US were …

 
 

This is a viewpoint from Luc Guilhamon, co-founder and vice president of marketing at Viajala. In a previous column, I shared how …

 
 

This is a viewpoint from Maria Harrison, president of Bullseye Strategy. The technology of the travel consumer journey (part two of three) …

 
 

This is a viewpoint from Maria Harrison, president of Bullseye Strategy. The technology of the travel consumer journey (part two of three) …

 
 
direct bookings

This is a viewpoint from Maria Harrison, president of Bullseye Strategy. How travelers really use technology for direct bookings (part one of …

 
 

Understanding traveler intent has become a critical piece of any marketing effort. Is the consumer at the inspiration stage, or is she …

 
 

Travel Weekly has been publishing for over sixty years. The media landscape has shifted considerably during the brand’s tenure, yet the brand …

 
 
travel marketing, referrals

This is a viewpoint from Geoffrey Ryskamp, principal of hospitality, travel, and leisure at Medallia. Word-of-mouth. If the hospitality industry could invent …

 
 
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