marketing

 

A measure of influence: Can you trust influencer marketing to deliver real engagement that leads to sales?

Influencer rankings aren’t so simple as looking at follower count, or even engagement rate. It’s really about the quality of an influencer’s …

 
 

Virtual reality continues its march into the mainstream. While most consumers do not have access to the headsets required to properly experience …

 
 

As initial reactions to Airbnb and Uber’s new logos have shown, rebranding is a tricky business. It may sometimes feel that brands …

 
 

This is a viewpoint from Chris Elson, client development manager at Diverse Interactive. Hate it or love it, there’s a content-experience juggernaut …

 
 

This is a viewpoint from Christi Olson who heads up evangelism for Bing at Microsoft. If you’re a travel marketer, you’ve had a few …

 
 

This is a viewpoint from Eric Bamberger, SVP, Hospitality, IgnitioneOne. In September, Guggenheim Securities posited that Priceline may be backing away from …

 
 
digital identity verification

Trust is more crucial than ever in today’s digital economy. From the rise of crypto-currencies to the explosive growth of the sharing …

 
 
big data reed harper

As far as setting the tone for HEDNA’s conference in Austin, TX, Harper Reed offered quite the frame for attendees. Reed is …

 
 
mobile travel marketing

This is a viewpoint from Nancy Hall, senior vice president at Conversant. Earlier this year, digital travel sales in the US were …

 
 

This is a viewpoint from Luc Guilhamon, co-founder and vice president of marketing at Viajala. In a previous column, I shared how …

 
 
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