The global hotel industry is sitting at a crossroads of three dimensions that will unquestionably experience significant disruption in the coming years. …
How do airlines, hotels, cruise lines and other suppliers connect their data and knowledge of the traveller to the right offer at the right time?
Travel suppliers have more control of the online purchasing experience than ever before. However, they still face many challenges to drive ancillary revenue throughout the entire process.
Almost a month on since my series of posts on Fake Review Optimization, there is some still scepticism out there about the concept and its impact in travel.
As publishers, consumers and law enforcement get more sophisticated, so will the bad guys. It is doubtful fake reviews can ever be fully eradicated.
The first installment of this series showed how social media and search engine optimization aligned to create an environment that rewards hotels with high customer ratings.
The first instalment covered the fusion of social media and search engine optimization, creating an environment that rewards hotels with high customer ratings.
Welcome to the world of user generated content – circa 2011.
Many of the predictions at the beginning of 2011 concentrated on three key issues affecting the travel industry – merchandising, growth of social commerce and rapid developments in mobile.
We are now six months into 2011, a perfect time for a reality check on some of the big conversations taking place in the travel, tourism and hospitality industry.