search engine marketing

 

Content as a compass to navigate the winding path to purchase

This is a viewpoint by Wulfric Light-Wilkinson, chief commercial officer at Quill. Holidays may be all about rest and relaxation, but the …

 
 

This is a viewpoint by Troy Scoffield, analytics PM, travel and tourism at Bing Ads. Looking to get away from it all …

 
 

This is a viewpoint from Christi Olson who heads up evangelism for Bing at Microsoft. If you’re a travel marketer, you’ve had a few …

 
 

In the first part of our complete guide to online marketing and strategy for hotels, published earlier this week, we talked about …

 
 
Google Mobile trip planner

Another day, another search engine optimization (SEO) wobble. In late January, Google released a major re-design of its mobile search interface for …

 
 
bing ads travel PPC

Should travel advertisers bid on their brand search terms across pay-per-click (PPC) ads? Bing Ads has done some research suggesting the answer is …

 
 
hotels.com SEO

Earlier this month, some travel bloggers received a message from a person with an e-mail address at the online travel agency Hotels.com. …

 
 
angry panda

Panda. Penguin. Hummingbird. The names conjure up images of harmlessly cute animals. But many owners of small and medium-sized travel websites worldwide …

 
 
TripAdvisor's TripConnect

Last July, Tnooz was the first to report that TripAdvisor, the user-reviews giant, planned to let independent hotels and B&Bs participate in …

 
 
check-in.com.au

Check-in.com.au, an Australian online travel agency, went in to liquidation yesterday. The cause of death appears to be rising search engine marketing costs.

 
 
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