search engine marketing


4 essential search marketing strategies to capture spring travel demand

This is a viewpoint from Christi Olson who heads up evangelism for Bing at Microsoft. If you’re a travel marketer, you’ve had a few …


In the first part of our complete guide to online marketing and strategy for hotels, published earlier this week, we talked about …

Google Mobile trip planner

Another day, another search engine optimization (SEO) wobble. In late January, Google released a major re-design of its mobile search interface for …

bing ads travel PPC

Should travel advertisers bid on their brand search terms across pay-per-click (PPC) ads? Bing Ads has done some research suggesting the answer is … SEO

Earlier this month, some travel bloggers received a message from a person with an e-mail address at the online travel agency …

angry panda

Panda. Penguin. Hummingbird. The names conjure up images of harmlessly cute animals. But many owners of small and medium-sized travel websites worldwide …

TripAdvisor's TripConnect

Last July, Tnooz was the first to report that TripAdvisor, the user-reviews giant, planned to let independent hotels and B&Bs participate in …, an Australian online travel agency, went in to liquidation yesterday. The cause of death appears to be rising search engine marketing costs.


Travel companies spent more on pay-per-click advertising than any other industry except for finance, according to Wordstream. But the rules of the game are changing.


The new ad format in Google Hotel Finder, which pits online travel agencies bidding against hotels for ads about their own properties, is called Promoted Hotels.

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