search engine optimisation

 

Make your travel website mobile-friendly or it won’t rank in search – simples

For two years now, Google has been using the mobile-friendliness of a website as a method for deciding how web pages should …

 
 
Google Mobile trip planner

Another day, another search engine optimization (SEO) wobble. In late January, Google released a major re-design of its mobile search interface for …

 
 
bing ads travel PPC

Should travel advertisers bid on their brand search terms across pay-per-click (PPC) ads? Bing Ads has done some research suggesting the answer is …

 
 
hotels.com SEO

Earlier this month, some travel bloggers received a message from a person with an e-mail address at the online travel agency Hotels.com. …

 
 
Google Authorship

In September 2012, I wrote an article for Tnooz entitled “Google AuthorRank promises major changes for travel search“. Well, I’m back for …

 
 

Search engine optimization (SEO) is one of the most effective digital marketing tools available to hotels and other tourism related businesses looking …

 
 
Trivago

Trivago.co.uk, the British arm of the hotel search engine owned by travel giant Expedia Inc, appears to have vanished from search visibility …

 
 
angry panda

Panda. Penguin. Hummingbird. The names conjure up images of harmlessly cute animals. But many owners of small and medium-sized travel websites worldwide …

 
 
car rental

Car rental brand names are typed into search engines every day, but many travelers don’t realize there is an online battle over …

 
 
SEO laptop

MARKETING: You have to love search engine optimisation – it keeps brands on their toes, ensures marketing remains a dynamic discipline, and can …

 
 
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