Where search results are helping predict hotel occupancy

A report prepared by benchmark analytics technology company STR and Google shows that tracking hotel search results can be a reliable gauge …

angry panda

Panda. Penguin. Hummingbird. The names conjure up images of harmlessly cute animals. But many owners of small and medium-sized travel websites worldwide …

airbnb san francisco sidelinks

If you search on “Airbnb” or “Yelp” on in the US, you’ll see sitelinks relevant to your local area. This seems unique to listings site in travel, and it doesn’t seem that useful.


There’s no missing it: Google’s experimentation with hotel price ads and booking is becoming more dramatic and prominent.


A string of well known travel brands – including Uptake and Travelpod – have fallen foul of a crackdown by Google on what it calls “low-quality sites” or “sites that are just not very useful”.


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