user experience

 

American Airlines three steps How American Airlines discovered more is more in mobile design
American Airlines three steps 3 months ago

Adding more steps to the booking flow tends to increase complexity and leads to abandoned purchases so is generally considered a no …

 
 
travelaer 1 year ago

Airlines are strapped down with massive IT systems that don’t always allow them to be flexible enough to offer a more customer-centric …

 
 
design thinking hotel technology 1 year ago

When you venture into the back-of-the-house in hotels, it’s surprising to encounter a battlefield of broken furniture, soiled linens, battered walls, and …

 
 
2 years ago

Google has a simple framework to address what it says are two of the main mistakes with user experience on travel websites. The …

 
 
2 years ago

Ryanair is giving passengers a sneak peak of its much touted new website which on first glance seems clean with an improved …

 
 
Scratchpad Expedia 2 years ago

It is well known that Expedia Inc., the online travel titan, does thousands of tests on users of its websites to find …

 
 
landing pages 3 years ago

More and more businesses and individuals are using landing pages to custom-tailor their marketing messaging to various traffic sources and customer types.

 
 
mobile first 3 years ago

As a software engineer, I build a travel app comprised of a mobile website and hybrid apps for iOS and Android. I’m …

 
 
Google Flights 3 years ago

In a quiet update, Google’s Flight metasearch product has made some user-experience changes for desktop and mobile in the US that adapt …

 
 
website upgrade 3 years ago

How to protect your bookings and conversion rates when you switch to a new travel website or platform and what to do …

 
 
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