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China travel trends Marriott and Delta learn tough lessons on importance of localization
China travel trends

Marriott found itself in an uncomfortable position in China after an online customer questionnaire listed Hong Kong, Taiwan, Macau and Tibet as …

 
 
virgin atlantic

Virgin Atlantic has found itself on the receiving end of a barrage of criticism on social media following reports of a racist incident …

 
 

Chinese tourists represent quite a juicy market – 100 million tourists in 2014, rising to a whopping 200 million by 2020. This …

 
 

Kantar has released its second China Social Media Impact Report as a supersized infographic. Travel is only mentioned once, as part of …

 
 

Eurostar‘s first attempt to target directly the Chinese market notched up 50 million views on Weibo within ten weeks, quite a result …

 
 

An easier visa regime for Chinese visitors to London is one of the reasons why high speed train operator Eurostar is launching …

 
 

As China rises to be the largest travel market in the world, brands need to understand how to participate in China’s digital …

 
 
asian mobile user

More than half of Chinese international travellers now book hotel accommodation via the web or mobile apps, according to a study. The Hotels.com Chinese …

 
 
china social media

With the Chinese expected to soon become the largest outbound tourist market on the planet, you would expect grateful recipients in the …

 
 
chinese tourist

All of us are aware of the fact that Chinese travellers are a strong force in Asia, especially from the outbound travellers. …

 
 
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