Ten-point checklist to build and market mobile apps [INFOGRAPHIC]

The market is increasingly moving towards a mobile-first approach (in some cases, mobile-only) with consumers constantly adapting to changing technology.

There are numerous reports available online which emphasize the importance of going mobile, and the merits of having a native app (in addition to a mobile web).

For brands that still do not have a mobile app (there are thousands in travel), this handy infographic from DotComInfoway provides a ten-point checklist that outlines the various stages required, from conceptualization to go-live.

Steps include: Thinking about the revenue model of the app (paid or free, in-app purchase, transaction, etc), strategic calls on the platforms to launch (iOS vs Android users) , catering to the target audience (launch in tablet vs mobile), building a marketing strategy for the app launch (marketing a destination-focused travel app), doing a closed group beta testing, and performing app store optimization (ASO) activities.

Here is the infographic:


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Karthick Prabu

About the Writer :: Karthick Prabu

Karthick was general manager for Tnooz in Asia until September 2014.



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