Travellers mobile engagement at Indian airports [INFOGRAPHIC]
Indian “professionals” spend more than two hours (per month) browsing on their mobiles at Indian airports, a study has revealed.
AdNear, a Big Data-focused mobile ad targeting company, has compiled an infographic that highlights the mobile engagement by various users at Indian airports, their travel patterns, and more.
The six airports featured in the study were Delhi, Mumbai, Kolkota, Hyderabad, Chennai and Bangalore.
AdNear carried out the study on 650,000 travellers (using a mobile/tablet) at these airports for the duration of three months – January, February and March 2014. The company executed the study by tracking users via cell tower signals, wifi and GPS signals.
Key takeaways from the infographic:
- Mumbai airport experienced (41%) of the maximum footfalls, followed by Delhi (38%) and Chennai (9%). The data varies from that of the Airport Authority of India which derives the number by actual footfalls. A quick comparison between these two data sets could reveal the approximate percentage of travellers engaging with mobile at each airports.
- Mumbai airport had the highest mobile user engagement (+14% than the average time spent). Interestingly, the Indian city that’s often termed as “Silicon valley of India'” – Bangalore – had the least engagement (-18% than the average time spent). Average time spent by a traveller per month on mobile (at an airport) stood at 1.61 hours.
- Thursday had the highest mobile usage across airports and across all profile of travellers – professionals and affluent consumers, students and homemakers.
Below is the full infographic – click for a higher resolution version:
NB: Kolkota airport image via Shutterstock.
Karthick was general manager for Tnooz in Asia until September 2014.