A tale of two Christmas videos – Cebu Pacific and HotelTonight
Buoyed by the success of seeing a previous web video showing its cabin crew doing an unusual safety presentation, Cebu Pacific was at it again before the Christmas holidays.
This time the video is official, unlike the earlier effort which was made to look like a passenger clip but had the fingerprints of PR all over it.
It shows a Cebu crew performing the in-flight safety procedures to “All I Want for Christmas is You.”
Half a million views on YouTube in less than ten days, but is a far cry from the five million in five days from the Lady Gaga-soundtracked performance from October 2010.
Meanwhile, over in Silicon Valley, startup investment firm First Round Capital also issued its annual Christmas video, enrolling a string of companies in its portfolio to, ahem, sing Rebecca Black‘s Friday (yeah, who?).
If you can make it to 1m20s, look out for HotelTonight‘s Sam Shank strutting his stuff.
He’ll look back on this in years to come with fondness, no doubt.
Kevin is senior editor and a co-founder at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and publishes his first book - a biography about Depeche Mode - in late-2016.