AccorHotels adds to digital services, acquires ResDiary

AccorHotels is furthering its ambitions to make more of its physical properties via digital services with the acquisition of restaurant booking service, ResDiary.

According to a statement from the hotel giant, Glasgow-based ResDiary has a strong presence in the UK and Asia Pacific and seats 166 million diners a year in more than 8,600 venues.

It also says it has generated profits for six years.

The company’s technology also enables table management enabling restaurants to maximise revenue and avoid booking fees from third parties by controlling availability.

AccorHotels CEO Sebastien Bazin says:

“Our ambition is to support ResDiary in its global expansion, consolidating its scale, and benefitting from its expertise to provide multiple attractive offers to our guests. This acquisition completes recent investments of AccorHotels in the Food & Beverage industry. It fully supports the Group’s ambition to increase touchpoints with a fast-growing customer base.”

He’s alluding to the company’s strategy to be in touch with its customers and provide them with services not just when they are staying at a property.

The acquisition is in line with its other recent purchases. Virtual concierge and loyalty service John Paul is a good example of the strategy.

Related reading:

AccorHotels CDO on the importance of cultural transformation

Diary of a hotel company in digital transformation

Photo by The Creative Exchange on Unsplash

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About the Writer :: Linda Fox

Linda worked at tnooz from September 2011 to June 2018 in roles including senior reporter, deputy editor and managing editor.



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